Thursday, June 13, 2024

Ascott introduces Sustainability Passport at Somerset properties globally to mark 1st anniversary of company sustainability framework Ascott CARES


The Ascott Restricted (Ascott), a lodging enterprise unit wholly owned by CapitaLand Funding, has unveiled the Somerset Sustainability Passport Programme to have interaction company in a sequence of eco-friendly actions, wellness programmes and neighborhood initiatives at Somerset properties globally. The programme is launched in help of Ascott’s sustainability objectives in Ascott CARES[1], which celebrates its first anniversary this November. Ascott is dedicated to not simply delivering on accountable journey as a hospitality firm, but additionally acknowledging the pivotal position that company can play. Exemplified by means of the Somerset model, which champions inclusivity and sustainability, the launch of the SomersetSustainability Passport Programme is a part of a wider dedication at Ascott to embark on a collaborative journey along with all its stakeholders.

Ms. Tan Bee Leng, Ascott’s Managing Director for Model & Advertising and marketing, mentioned: “Sustainability is a worldwide problem that requires collective effort. The Somerset Sustainability Passport programme is a worldwide initiative by Ascott to foster a way of neighborhood and shared function by means of our Somerset model. By actively involving our company in these efforts, we aren’t simply telling them what the Somerset model stands for; we’re amplifying our impression to create a long-lasting emotional connection. Small particular person actions, when multiplied throughout our portfolio of Somerset properties globally, can encourage our company of all ages, particularly the following era, to recognise the significance of taking sensible motion immediately.”

“As sustainable journey positive aspects tempo, Somerset model’s philosophy of discovering concord inside ourselves, with the folks round us, and being in concord with the atmosphere, is strictly in keeping with shifting traveller calls for to embrace larger mindfulness and sustainability after they journey and of their each day lives. Positioning ourselves as forward-thinking and socially accountable in a world that more and more values sustainability and inclusivity, is a strategic crucial for Ascott which fits past the transactional nature of enterprise.”

Somerset, the place concord is second nature

Somerset is a key progress model in Ascott’s world portfolio and is well-suited to multigenerational households, given its versatile model choices and spacious multi-bedroom models. From 20 November 2023, the brand new Somerset Sustainability Passport programme might be rolled out at Somerset properties world wide to advertise household bonding throughout their stays. Somerset company will get to get pleasure from a sequence of on-site sustainability initiatives, from eco-friendly actions and wellness programmes to neighborhood initiatives, in addition to sustainability passports with duties for company to finish. Embracing Somerset’s model ethos “the place concord is second nature”, these initiatives revolve round three pillars of concord – being in concord with the atmosphere, with oneself, and with the folks round.

In concord with the atmosphere

Dedicated to delivering sustainable journey experiences, Somerset actively nurtures a ardour for environmental conservation, notably amongst younger company.

Somerset Suzhou Bay Suzhou in China has a singular plant adoption drive, the place company can study to domesticate crops in reused cups and bottles. Equally, Somerset Rama 9 Bangkok in Thailand provides youngsters the chance to plant herbs within the property’s eco-friendly rooftop backyard. As well as, Somerset Ho Chi Minh Metropolis in Vietnam not too long ago hosted a “floral sea-themed” artwork workshop, the place company of varied ages reused waste supplies to create lovely artwork items. At Somerset Central Salcedo Makati within the Philippines, youngsters and their households are inspired to discover the close by Jaime Velasquez Park to get near nature and study wildlife.

In concord with oneself

In embracing concord with oneself, Somerset goals to coach company on the significance of bodily and psychological wellbeing, encouraging them to unplug their gadgets and partake in screen-free actions like exercises and craft workshops.

In Indonesia, in selling wholesome consuming habits, Somerset Sudirman Jakarta provides healthful snacks and drinks equivalent to wholesome crackers and milk for teenagers upon check-in. In the meantime, Somerset Kuala Lumpur in Malaysia provides a mini salad station within the foyer for all company to get pleasure from more healthy diets. Somerset Pattaya in Thailand has in place an ongoing rotation of various health lessons equivalent to yoga, aqua aerobics and muay thai (Thai boxing) for households or people. In fostering larger mindfulness, Somerset Al Fateh Bahrain has launched yoga and meditation lessons for each adults and children.

In concord with the folks round

Providing a spot the place company could really feel proper at dwelling with folks they love, Somerset goals to encourage household bonding and interplay with the area people.

As an example, Somerset Ginza East Tokyo in Japan will host tradition workshops for company to raised recognize and perceive native traditions. At Somerset Maslak Istanbul, households can take part in charming native expertise excursions and go to well-known landmarks just like the Blue Mosque and the Hippodrome to discover the wealthy cultural heritage of the locale.

Enriching the Subsequent Technology

Recognising that the following era holds the important thing to a sustainable future, the Sustainability Passport Programme additional seeks to coach youngsters on eco-friendly and community-related duties that they’ll undertake of their each day lives. By an attractive Sustainability Passport booklet, youngsters and their households embark on a journey of exploration across the property, the place they full duties equivalent to sorting recyclables, conserving power, gardening, and even referencing a inexperienced message from the property’s digital compendium. A unifying process that runs by means of the programme is a name for households to decide in for GoGreen, an eco-friendly initiative that permits company to pick a lowered housekeeping frequency through the DiscoverASR cell app and obtain Ascott Star Rewards factors that may be redeemed for future stays. Upon completion, youngsters might be rewarded with prizes together with limited-edition collectibles which can be distinctive to every property.

Furthering Sustainability Efforts

Championing environmental stewardship by means of thoughtfully designed occasions and initiatives, company of Somerset Central Bundang in South Korea are inspired to donate gadgets for a charity bazaar on 23 November, the place proceeds will go in the direction of supporting Seongnam-si Hanmaum Welfare Heart, a charity in support of individuals with disabilities.

Throughout different markets, additional sustainability efforts have been undertaken to cut back carbon footprint:

  • India: Plastic water dispenser bottles at Somerset Greenways Chennai are recycled into t-shirts and gifted to company in appreciation of their sustainability efforts.
  • China: Somerset properties in China have repurposed near 40,000 plastic bottles into college uniforms that have been donated to underprivileged college students by means of Lingshan Charity Basis.
  • Singapore: Somerset Bencoolen Singapore has switched away from bottled water to in-room water dispensers. As well as, all of the lights alongside the corridors have been modified to LED lights that are extra environmentally pleasant.

Sustainable Constructed Surroundings

Aside from participating company on its journey of sustainability, Somerset can be dedicated to environmental stewardship from the ground-up. Designed with sustainability as a spotlight, Somerset properties are built-in with environmentally pleasant options that search to cut back carbon emissions.

Somerset properties world wide have acquired the Excellence in Design for Better Efficiencies (EDGE) certification, for reaching at the least 20 % discount in power consumption, water consumption and embodied carbon in building supplies. These embody Somerset Central TD Hai Phong Metropolis, Somerset Grand Citra Jakarta, Somerset Grand Hanoi, Somerset Hoa Binh Hanoi, Somerset Kuala Lumpur, and the newly licensed Somerset Olympic Tower Tianjin and Somerset Ho Chi Minh Metropolis. Moreover, Somerset Greenways Chennai, which utilises one hundred pc renewable power, was conferred the EDGE Superior certification for reaching at the least 40 % power financial savings.

As well as, different properties below Ascott’s portfolio which have been awarded the EDGE certification embody Citadines OMR Chennai, Citadines République Paris, Citadines Barbican London, Temple Bar Lodge Dublin,and La Clef Tour Eiffel Paris. Citadines Islington London and Citadines Join Fifth Avenue New York have additional been conferred the EDGE Superior certification. These additions have introduced the overall variety of EDGE-certified properties below Ascott’s portfolio to nearly 30, greater than double of final yr’s depend.

Ascott CARES will proceed to play a pivotal position in Ascott’s operations and supply of sustainable journey experiences, because it actively works in the direction of assembly its sustainability targets in accelerating low carbon transition to succeed in Web Zero emissions (scopes 1 and a couple of) by 2050.



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